27 September 2021

The region’s peak business organisation, Business Illawarra, is calling on local business owners, their employees and customers to share how they are planning to celebrate the re-opening of their favourite businesses when our state reaches the 70 percent double-vaccination target.

“We are on track to reach the 70 percent double vaccination milestone quicker than expected, thanks to the Illawarra’s community’s strong participation in the push to reopen and the terrific #vaxtheillawarra campaign,” said Executive Director of Business Illawarra, Adam Zarth.

“We have named reopening day ‘back-to-business day’ because that’s what it is for hundreds of thousands of business owners and their employees across our state,” Mr Zarth said.

“We’d love people to use the hashtag #backtobusiness in their social media posts from today, to share with us how they are going to celebrate on the day.”

“Business owners may want to share what they’ve missed most, how they will re-engage with their customers. It might be through some opening week specials, buy-one-get-one free offers, or simply decorating their stores and building that party atmosphere.”

“We’d like customers to share how they’ll support their local business when it reopens. Many people are already talking about ‘paying it forward’ so their local business can have some much-needed cashflow.” 

“The support we have seen so far for our local businesses has been overwhelming.”

“The #backtobusiness campaign is about celebrating businesses of all shapes and sizes that have been decimated by the lockdowns – and showing the gratitude, strength and resilience of the community.”

“I expect #backtobusiness day will be a real celebration, done in a CovidSafe way. Local councils can dress up their streets and town centres, and the hope is that cafes, restaurants, shopping centres and hotels will be very busy.” 

“This has been four months of uncertainty and difficulty for many business owners and their employees. This is our opportunity to show our support and celebrate our local businesses getting #backtobusiness,” Mr Zarth said.